Creative Strategy & Cultural Foresight

What I do...

I provide culturally led strategy and insight to empower brands and organisations in their understanding of category shifts, trends and audiences. From this, I identify the creative learnings that can help them evolve their positioning and opportunity going forward.

TESTIMONIAL

Nancy Hervey

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WORK

I use semiotics and qualitative insight to help understand shifts in culture to help brands develop an original place in their category, identifying creative and informed opportunities and inspiration points .

Creative Opportunity

Going beyond insight, I look at what these mean for opportunity and activation - working with current brand identities to find alignment with e white space opportunity and ways in which to creatively and strategically engage this

Strategic Brand Development

Using semiotics, trends analysis and cultural insight I work to help brands identify key creative opportunities and strategic solutions to the challenges they face- giving them a clear sense of where they sit and and where they may evolve going forward

HOW I CAN HELP

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Semiotics

How are wider shifts in culture changing the visuals and language playing out in your space - reading these cues, how can you evolve this to lead your identity in the emergent space

Cultural Insight & Strategic Opportunity

Harnessing the power of cultural insight and analysis to identify key strategic opportunities for your brand, product and communications

Creative Consultancy

Working collaboratively to bring your ideas, mission and projects to life - from copy and pack design, to partnerships and positioning

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BIO

For the past 8 years I have worked extensively across semiotics, trends and insight, strategy and segmentation. I love to work both collaboratively and independently, helping brands amplify their cultural fluency using online and real world research methods.

I have worked across the FMCG, Public Sector and Luxury categories. I believe in a bold yet balanced approach- keepingnbrand objective top of mind, whilst thinking creatively about cross category inspiration points & shifts, to deliver relevance, development and disruption.

Studying arts and literature fed a passion for human stories & creativity, and what these can show us about the broader cultural moment- particularly regarding visual development, storytelling and communication.I continue to explore this through cultural thought pieces, food writing and my art practice.

GET IN TOUCH

I'd love to connect and work together