Brand Strategy & Cultural Insight

WHAT I DO

-Strategic & Creative: Identifying insights, opportunity and strategic direction that build brand relevance and create a unique cultural positioning.

-Relevant, Practical & Dynamic: Commercial at core, I believe in the value of being bold & balanced, keeping brand perimeters and objectives top of mind whilst searching for inspiring new opportunity. Scope matters.

OFFERS:

-Cultural & Category Insight

-Creative Intelligence

-Brand Analysis ( design, product, copy & communication, identity)

-Opportunity & Strategic Development

WORK

I have worked with brands including PepsiCo, Unilever, Kenvue, Suntory, Danone, Pernod Ricard, Moet Hennessy, Mark Anthony Ltd, Paramount, BBC Studios and more...

Creative Opportunity & Innovation

Going beyond insight, I look at what these mean for opportunity and activation - working with current brand assets & pillars to find alignment with white space opportunity

Audience connection drives successful strategy and sales. I help brands take a temperature check - gaining insight into their place in audience mindset, culture and category now & going forward.

Brand Analysis & Cultural Insight

.

Semiotics

Diving into the details of how cultural shifts impact brand visuals & language; identifying mainstream and emergent cues & the inspiration points these offer to enhance audience relevance, design and identity. Please enquire for examples.

Cultural Insight & Opportunity

Understanding where your brand sits in culture, and harnessing the power of cultural change. This is about differentiating timeless learning from fast paced zeitgeist, and delivering actionable strategic opportunities for your audience, product and category. Please enquire for examples.

Workshopping & Consultation

From strategic presentation, to pitch support and design analysis and feedback, I will work at each stage of the project to help bring findings to life. Please enquire for examples

Brand Strategy & Development

I help brands build and strengthen the strategic direction right for them - from manifesto & brand world to visual innovation and communication. Please enquire for examples.

BIO

For the past 8 years I have worked extensively across brand strategy & consultancy - offering brand analyses, semiotics, trends and insight and strategic opportunity. Working both collaboratively and independently, I help brands amplify their unique identity, future direction and cultural fluency.

With experience across both mainstream and luxury sectors - I believe in a bold yet balanced approach- keeping brand objective top of mind, whilst thinking creatively about cross category inspiration points , cultural shifts and white space opportunity to deliver development.

A background in arts & journalism fed a passion for human stories & creativity that changes the game, along these hold to broader cultural moment- regarding visual development, storytelling and communication. I continue to explore this through cultural thought pieces & food writing.

GET IN TOUCH

I offer services across budgets & scale points, and am always eager to build a relationships that works for you.

If you'd like to learn more or work together please get in touch at nancyhervey.strategy@gmail.com