Brand Strategy & Cultural Insight
Helping brands enhance their creative and strategic direction through cultural insight, innovation & audience connection
WHAT I DO
-Strategic & Creative: Identifying the insights, opportunity and strategic directions that build brand relevance and establish a unique cultural positioning.
-Relevant, Practical & Dynamic: Commercial at core, I believe in the value of being bold & balanced, keeping brand perimeters and objectives top of mind whilst searching for inspiring new opportunity.
OFFERS:
-Cultural & Category Insight
-Creative Direction & Strategy
-Brand Analysis (design, product, copy & communication, identity)
-Development & Innovation
WORK
I have worked with brands across the luxury and mainstream arena including PepsiCo, Unilever, Kenvue, Suntory, Danone, Pernod Ricard, Moet Hennessy, Mark Anthony Ltd, Paramount, BBC Studios and more...
Identifying Creative Opportunity & Innovation
This is all about turning insights into opportunity, ideation and activation - evolving & developing current brand assets, and identifying new avenues for growth and ownership.
Audience understanding drives successful strategy and sales. I help brands take a temperature check - the momentum of culture and category around them and how they are perceived within this.
Brand Analysis & Cultural Insight
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Semiotics
How do the visuals & language you use affect your position in an audience & category world? Diving into the mainstream and emergent shifts taking place in your sector, I identify the cues that can help evolve your brand and enhance audience relevance & connection. Please enquire for examples.
Cultural Insight & Opportunity
Understanding where your brand sits in culture can help you harness the power of cultural change. This is about differentiating timeless learning from fast paced zeitgeist, and delivering actionable strategic opportunities for your product and category. Please enquire for examples.
Workshopping & Consultation
This should be a collaborative process- from pitch support and design analysis to full scale strategic outline and feedback, I will work with you at every stage to help bring findings to life in a way that makes most sense for your process and team.
Brand Strategy & Development
I help brands build and strengthen the strategic direction that is right for them - from manifesto & brand world building to visual communication, copywriting and product analysis. Please enquire for examples.
BIO
I have over eight years experience turning insight & analysis into strategic opportunity and creative distinction, working with brands across the Luxury, FMCG and non profit sectors.
I believe in a organised yet intuitive approach that keeps client objectives top of mind, whilst taking inspiration from across culture - seeking out the best opportunities & solutions for each distinctive challenge, from fine tuning brand identity, enhancing audience fluency & leading category direction.
With a longstanding passion for human stories and creativity, which I continue through my journalism and art work - thought pieces & food writing.
GET IN TOUCH
If you'd like to learn more or work together please get in touch at nancyhervey.strategy@gmail.com
