Creative Strategy, Brand Insight & Future Opportunity

Providing culturally led insight and strategy to help develop brand visuals, language, product communication- enhancing and enriching current positioning, creative development and audience relevance

Cultural Insight & Semiotics

Using sources and approaches ( inc qualitative research semiotics, digital, real world data) I identify key insights, shifts and trends that are happening in your category and market today. This can help place your brand in the world it exists within

This offers you both the What, the Why and the So What of key shifts - helping brands understand their position now, and and refine this going forward . Please enquire for more info.

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Opportunity Areas, Brand Positioning & Creative Development

Once we have the insight, where do we go next? This is about taking learnings and turning them into action and opportunity for creative growth both now and in the future- from comms & language, to design and activation. Please enquire for more info.

Different challenges require different solutions - I am eager for all kinds of conversations from strategic conversation to consultancy and collaboration, working collaboratively to help integrate opportunities into product and positioning going forward Please enquire for more info.

Consultancy and Creative Collaboration

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Projects

Please get in touch for details of previous work and portfolio pieces

Futures of Food and Drink

Working with brands and agencies ( across F&B, Wellness & Beauty, Travel, Lifestyle, Tech and Media sectors) I have identified white space opportunity in competitive category landscapes - helping clients build a bold and differentiated offer that stands out and nurtures audience connection. Please enquire for more info

New meanings of Beauty and

Using robust qualitative methodology I have delivered meaningful insights to help brands across categories understand the shifts taking place in culture, identify the strategic solutions to their challenges and the creative opportunities available to them. Please enquire for more info

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Brand Strategy & Planning

I have worked together with individuals and brand leaders to identify key strategic steps - expand business and offer in a way that would harmonise with identity and purpose, Please enquire for more info

Design & Copy

I have consulted on pack, brand and copy development, working with leading UK F&B and lifestyle companies as they develop their branding, positioning, pack design and copy for an innovated product range. Please enquire for more info

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Get In Touch

If you have a project in mind, a question to ask or would just like to chat- I'd love to hear from you! Please get in touch through by emailing the address below:

Subject Line: NEW WORK

Address: nancy.herveybath@gmail.com